How to Drive Traffic to Your Website
If you’re not getting many visitors to your business’ website, then you’re missing out on major sales. In fact, in the third fiscal quarter of 2018, there was 130.9 billion dollars worth of e-commerce sales in the U.S. alone. And even if you don’t have an online store, your website is a key part of any potential sale for your business.
Are you feeling unsure about how to increase the traffic flowing to your website? Don’t stress. You’re in the right place to find out.
Keep reading for some failproof tips that will drive traffic to your site and boost your sales like crazy. Let’s get started!
Ramp Up Your Social Media Presence
Everyone knows that having professional social media profiles is great for business. But simply making a profile isn’t good enough. Here’s how to use social media to drive traffic to your website.
Go Live and Boost Links to Your Site
Many social media platforms offer a new feature that supports live video streaming. It’s a great way to catch the attention of your followers. Check out Facebook Live and Instagram Live to spread the word about your website.
When potential customers engage with your social media pages, don’t leave them hanging! Use the opportunity to talk to them about whatever products or services you offer. Make sure to throw in a link to your website whenever it’s possible and appropriate.
Use On-Page SEO to Drive Traffic to Your Site
SEO is a vital part of digital marketing for any business. And if you want to increase your web traffic flow, on-page SEO is the way to go.
On-page SEO will get you noticed in all the right places on Google traffic results. When people search for your targeted keywords, your website will be at the front of the line.
Feeling lost? Don’t worry, there are professionals out there who can help. Look for a digital marketing expert who offers a free SEO audit to get started.
In 2019, it’s estimated that the number of email users in the U.S. will grow by ninety percent. For this reason, now is a great time to start an email marketing strategy.
You can use emails as a way to preview your stellar website content, notify your customers about new products or services, and direct them to your e-commerce page. The key to great email marketing is to keep things short and sweet. If people feel like they’re often receiving spammy emails from you, they’ll quickly unsubscribe.
The Bottom Line
If you want to drive traffic to your business’ website, use the tips above for guidance. After all, the more customers you can get to your site, the higher your sales will be!
Start by ramping up your social media engagement and kickstarting an email marketing strategy. And don’t forget to use on-page SEO to get your Google search results right where you want them. With these methods, you’re sure to see your site’s traffic flourish and your sales soar.
Do you have any questions, or would you like to know more about our services? Contact us anytime. We’re here to help your business grow!
Kevin Fairbanks is the managing partner at RANKFoundry located in Syracuse, NY where he develops the customized Search Engine Optimization (SEO) strategy plans each client’s unique business needs. In his spare-time he is either spending it with his family or tinkering with electronics.