In simple terms, local SEO is the process of optimizing a website in order to appear in the local search results. Over the last few years, Local SEO has grown significantly especially due to the rise of smartphone usage and better internet connectivity when on the...
Marketers can choose between the two basic types of SEO depending on the potential customers they want to reach, that is, local SEO and national SEO. Although both strategies can be beneficial and important, it is essential for them to know the difference between the...