Facebook is one of the most popular social media platforms today. Most companies have a Facebook page but do not use it to its fullest potential.
Does your company have a Facebook page? When was the last time you updated it?
Learn how you can make a more professional and engaging experience on your page by following these tips for optimizing your Facebook page.
One of the most neglected areas of a Facebook page is the business description and the category. By providing pertinent business information on your Facebook page you become more professional, authoritative and trustworthy.
Lets take a look at PinkTie Technology Group’s Facebook profile. While we didn’t included every possible field, we did provide all the information a consumer needs.
Here are some of the details to consider including on your Facebook page profile:
Select a category that most closely matches your industry or niche. This clarifies what you do and increases the odds your page will show up in internal searches on Facebook.
Make sure your username matches your brand name. For example PinkTie Technology Group uses PinkTieTech as the username for it’s Facebook page profile.
Fill in your address, hours, and location. These details are especially important for brick and mortar businesses.
Your short description should be your elevator speech. You are limited to 155 characters so make them count.
Company Overview, give a good summary about your business. You can also include related links in this sections, use this to your advantage by sharing your other social channels and key pages on your website.
If you offer multiple products or services, list them under the Products section. This is will help you when people are search on Facebook. For PinkTie we only listed our key services such as Responsive Website Design, Search Engine Optimization (SEO), WordPress Development, Social Media Marketing, Analytics Consulting, and E-Commerce Development.
Make sure the website field is up to date and points to your main homepage.
Two of the most highly visible areas on Facebook are the cover and profile photos for your page. Make sure your cover photo is visual appealing, high-resolution, and matches your brand’s style.
Rather than simply showing an image of website designs or word bubbles of SEO terms, PinkTie has taken a simpler approach that highlights the call to action and list a couple services; Digital Marketing, SEO Services, and Website Design.
For you it might be an image which draws attention to a current campaign, event or piece of content which you are trying to promote. You can change the image at any time, so consider rotating the cover photos to match your latest campaign or promotion.
With the new Facebook page layout the cover photo will display at 828 x 315 pixels on desktop computers and 640 x 360 pixels on smartphones. While PinkTie’s cover photo is ideal for desktop viewing the layout is not the same for a mobile view. To get more impact try adding a caption related to your campaign.
Glazed and Confused’s cover photo gives you a clear impression of what they do. And we might add, leaves you craving more. Paul and Sarah are great about rotating their images out frequently covering various delicious treats they offer, or the latest event where you can indulge in their fine creations.
Another good example is Anelli Xavier Defense Attorneys. The clearly explain what they do, give you customer ratings, and provide you with contact information.
For your profile photo, you will want to choose something iconic that makes your brand immediately recognizable. Going back to our last three examples you find that PinkTie Technology Group uses is logo consisting of a pink tie. Glazed and Confused provides you with their logo, consistent with all of their branding and provides you with their slogan. Anelli Xavier provides you with their logo matching existing branding as well as tells you what they do.
Facebook allows for a 180 x 180 pixel profile image, however on a desktop it will display as 160 x 160 pixels and 128 x 128 pixels on a smartphone. Make sure your profile photo will look good on both desktop and mobile.
Call to Action
Your Facebook page needs a call to action (CTA). Facebook gives you several options to choose from, select the CTA that best fits your purpose. The options include Book Now, Call Now, Contact Us, Send Message, Use App, Play Game, Shop Now, Sign Up, Watch Video, Send Email, Learn More, and Request Appointment.
With there being a lot of choices you should be able to find one that aligns with the desired action on your destination page. For example our friends over at Bivvy use the CTA of Sign Up to get people to come to their website and sign up for a free account. This button is effective as when clicked it takes you directly to the sign up page. However sometimes we see businesses directing the Sign Up CTA to the main page of their website thus defeating the intended action of the CTA.
When choosing a CTA try to have the message of your cover photo match. If your cover photo is promoting a mobile app, then the best choice would be the Use App button. You could even design your cover photo with a visual indicator directing to the CTA button, as we did at PinkTie.
Pin Important Posts
Pinning an important post to the top of your Facebook page lets you spotlight a post and boost it’s visibility. To pin a post, simply click the arrow in the upper-right corner of the post and select Pin to Top from the drop-down menu.
What should you pin?
Pin posts which are time-sensitive, such as posts promoting upcoming events or contests with deadlines.
Spotlight your top content. If you have put a lot of effort into creating really awesome content consider giving it some extra love with a pinned post.
Feature content you have produced in partnership with another company. Pinned posts offer an opportunity to promote your partnerships and spotlight collaborative content.
Create a Company Milestone Timeline
Milestones are a special type of Facebook post that spotlights notable achievements and events from the past. This is a great way to share your brand’s history and give some historical context fro your company. For example The Institute for Veterans and Military Families (IVMF) highlights milestones dating back to 1944 including things like 1952 – The Defense Comptrollership Program (CDP) is founded, or 2007 – The Whitman School founds the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV). Clicking on one of the milestones will bring up additional details for that milestone, as shown below in our screenshot.
To add milestones to your Facebook page, visit your timeline and click Offer, Event +. Then click Milestone
You can specify a title, location, date (make sure it is accurate), and story. Spend some time writing brief bu high-quality story copy, and add high resolution images. This will help bring your story to life and add visual appeal.
Creating the milestones is the easy part, knowing what should be a milestone is a bit tricky as you do not want to over use this feature. Consider adding the date your company was founded, launch dates for popular products, services, or features, or important historical events related to your business.
Create and Organize Page Tabs
Every Facebook page has basic tabs like About, Events, and Photos. To change the order of your tabs or add/remove tabs, click Manage Tabs to edit them. If you have technical assistance from a developer, you can go one step further and create your own custom tabs. This allows for some cool functionality like USAA’s Quick Auto Quote which allows you to get auto insurance quotes with a few clicks and without leaving Facebook.
For more information on how to create custom tabs, contact PinkTie with the details and we will let you know how soon we could get it done for you.
When you think you have all of your bases covered and your Facebook page is optimized, take a second look to make sure you did not miss any of these basic steps. While each of these tasks may be simple and make a small impact, collectively they can help you build a complete Facebook presence for your business.
What do you think? Let us know in the comments below what steps you have taken and share any tips you think we might of missed.