Top 5 SEO Facts That’ll Help You Have a Successful Business Website
The top-ranked result in a Google search gets 30 percent or more of all clicks. Given this fact, everyone’s asking, how can you get to the top?
If you want to improve your search engine ranking, SEO might be the thing to help you.
What is SEO, and why is it so important? We’ve collected these five vital SEO facts to help you learn more about this business tool and what it can do for you.
1. What is SEO Anyway?
If you’re pondering what the letters SEO stand for, wonder no more. The SEO acronym is short for “search engine optimization.”
You’re probably more concerned about SEO meaning in business. What does this term imply for your business operations?
It refers to activities you can undertake to improve your ranking with different types of search engines. These activities optimize your page for the search engine’s robots.
If they like what they find, they’ll bump your rank. The higher your rank, the easier your website is to find.
2. It’s Easy to Understand SEO
Many people treat SEO like some sort of secret recipe. They’re not quite sure what goes into the mix, but they know they want the result.
There’s not much mystery though. You can easily find most of Google’s ranking factors. You can also find information about which ones matter for good SEO.
You can think about SEO as a tool for improving your website. Even small changes like adding more links or images make your webpage a better resource for visitors.
3. Good SEO Drives Business
The reason any business uses SEO is to improve marketing and sales. What does SEO do? Let’s look at some of the facts.
- Billions of searches are performed each year
- Organic search is responsible for 51 percent of website traffic
- The top-ranked results on Google claim the most clicks
- Good SEO drives a much higher close rate than other marketing techniques
Good SEO pushes your webpage up through the ranks, making it visible for users. If you want more web traffic and higher conversations, think SEO.
4. SEO Improves Customer Experience
We’ve established what SEO can do for your business. SEO also improves your customers’ experience.
This is why search engines love SEO. You can optimize your site for Google’s formula, which is designed to find content people are looking for. If users like high-quality content, then so do search engines.
People don’t think about backlinks quite the same way an algorithm does, but it does still matter. If you link to other sites, people will find you more credible and trustworthy.
If your site loads quickly and is mobile-friendly, people will enjoy visiting more. Both of these factors are SEO tactics to help you rank higher. You can also see how they deliver a better experience for the people who visit your site.
Finally, good SEO helps people find what they’re looking for. Your customers are looking for you, and good SEO improves your visibility.
5. SEO Facts Are Always Changing
One of the reasons people are often confused about SEO is because it’s always changing. Google and other search engines update their ranking factors and change their algorithms. Users change how they conduct searches.
In light of these things, what makes “good” SEO is always in flux. What works today may not work tomorrow.
Staying on top of trends and discovering new rules help you get ahead of your competition.
Is it Time to Get Started with SEO?
Even with these SEO facts in hand, getting started can feel a bit overwhelming. If you’re not sure where to start, contact us today. We can help you create a great SEO strategy to start driving the results you need today.
Kevin Fairbanks is the managing partner at RANKFoundry located in Syracuse, NY where he develops the customized Search Engine Optimization (SEO) strategy plans each client’s unique business needs. In his spare-time he is either spending it with his family or tinkering with electronics.